WE KNOW LIFE CAN BE A BIT HECTIC...

...and when doing your washing we often reach for the most common solution, but not necessarily the most environmentally friendly one. We’ve come up with a few simple and easy changes that you can do to reduce the impact your laundry routine has on the environment.

 
 
 
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Always wash your clothes on cold and wait until you have a full load. If you don’t, 90% of the energy used to wash your clothes is wasted on heating the water, which increases the damage caused to both the environment and your bank account. Cold water also prolongs the quality of your clothes, it’s a no brainer if you ask us!

Speaking of keeping it cool, we also recommend that you iron everything on the reverse using a cool iron. Please remember never to iron any of the slogans or flocked details! 


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Toxic detergents and bleach are a no no. Only buy eco-friendly detergents that are plant based and biodegradable. They are more gentle on your skin and the planet. Look for concentrated products because they have a smaller carbon footprint, but make sure you use the right amount in each wash. 

Did you know, you could even start making your own natural detergents and softeners with a few simple products?


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Hanging freshly washed garments out to line dry not only extends their life but it reduces energy use and cuts down your costs. Keep your dark colours out of the sun so they don’t fade, then let the wind get to work. Air drying your clothes can reduce the average household’s carbon footprint by 2,400 pounds a year.


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None of our products require dry cleaning but if you have items in your wardrobe that do, start using a green dry cleaner. In the UK 90% of dry cleaners use the chemical solvent Perchloroethylene (PERC), which has been identified as a major hazard to both people and the planet. It has already been banned in a few countries so we would strongly recommend staying far away from it.


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We want you to invest in clothing that you will keep for years but if you decide you don’t want something anymore, please recycle or redistribute it. According to the Ellen MacArthur Foundation, “less than 1% of material used to produce clothing is recycled into new clothing”. If you live in the UK, you can find your nearest recycling location here